In partnership with
Visa and Bank One, Starbucks, the American coffee
bar chain, is launching Duetto, which can be
used as a Visa credit card and a reloadable
Starbucks charge Card.
The Starbucks Card was launched in November
2001 and more than 11 million cards are now
in use. It can be reloaded on the company's
Internet site and in all the Starbucks coffee
bars which accept it. Duetto integrates a loyalty
programme: "Duetto Dollars" which
allows cardholders to get back one per cent
of the amount of card purchases and qualify
for additional rewards and benefits.
In 2002, almost seven percent of items purchased
at Starbucks were paid for with the Starbucks
Card and, according to the company, 10,000 customers
have pre-registered for the Duetto Card.