The
Canadian bank, Royal Bank of Canada (RBC), and
Starbucks, the American chain of coffee houses,
have launched the "Starbucks Duetto Visa
Card", which is a Visa bank card and reloadable
Starbucks charge card in one.
The Starbucks Duetto Visa Card is the first
card of this type in Canada and is modelled
on the Duetto card, which was launched in the
United States in October 2003 by Starbucks,
in partnership with Visa and Bank One. The new
card integrates a loyalty programme, under which
cardholders earn 1% back on all purchases made
with the card in all outlets where Visa cards
are accepted.
Cardholders are also offered related services,
benefits and gifts. The Starbucks Duetto Visa
Card is free and can be reloaded on the company's
internet site. In addition, cardholders will
be credited with a ten dollar bonus when they
make their first purchase.
